Healthcare
& Life Sciences
Empowering sustainable growth across the healthcare
ecosystem … from suppliers to patients
Servitisation: a Value Added
Strategy for Manufacturers.
From products to performance: Embrace the proven path to
Higher Margins and Market Leadership.
No One Identifies
MASDA like SPG
Leveraging your differential advantage:
Optimizing your product, service and Price.
Test your skills,
enhance your knowledge
Pricing test, Quiz and
Book “The Joy of Pricing”
Next-Level Pricing Intelligence
Pricing Strategy Review
Rapid assessment of pricing architecture, discounting, and governance to find margin leaks, prioritize quick wins, and deliver a ninety day roadmap to increase profit sustainably.
Optimizing Revenue
Lifecycle revenue optimization using elasticity, segmentation, and micro pricing. Activate upsell, cross sell, and retention levers to maximize margin, ARPU, and growth across channels.
Developing AI Pricing Tools
Build AI powered pricing tools: recommenders, leak detectors, and simulators with ERP and CRM integration, dashboards, and governance enabling real time decisions and profit uplift.
Pricing Research
Qualitative customer research: interviews, voice of customer, and buyer journeys to reveal perceived value, triggers, and objections that inform price levels, discount rules, and messaging.
Private Equity Value-Focused Commercial Due Diligence
Commercial diligence focused on pricing value creation: size the opportunity, assess capabilities and risks, and deliver post close actions, margin projections, KPIs, and capture plan.
Pricing Products & Process Review
End to end review of product price lists, discounts, approvals, rebates, and reporting. Close gaps, simplify workflows, and establish governance for faster, more profitable decisions.
Transitioning from Cost-Plus Pricing
Move from cost plus to value based pricing. Define metrics and segmentation, update discount rules, train teams, and pilot changes to safeguard relationships and profitability.
Price Training
Hands on training for sales, marketing, and finance: value based negotiation, objection handling, discount policy, and governance. Cases, playbooks, and coaching to capture price confidently.
Pricing New Products
Design winning price models and packages. Validate willingness to pay, position against competitors, and define launch and scaling guardrails aligned to adoption and usage.
WHO WE ARE
Optimizing Pricing, Connecting With People
SPG is a global pricing strategy and revenue optimization consultancy with over 26 years of proven success.
With 2,000+ projects completed in 50+ countries, we partner with leading organizations to design pricing strategies that drive measurable growth, profitability, and competitive advantage.
Our team of regional pricing leaders combines decades of experience, innovation, and data-driven insight to help our clients capture value where it matters most.