Revenue Optimization & Pricing
Best practices for creating sustainable growth,
improving profits, efficiency and market share
Aligning Pricing Strategy With Revenue Excellence
Application of Revenue Management (RM) techniques by companies tipically lead to revrenue increases between 2% and 8%, in turn leading to profit increases between 50% and 100%. Industries that benefit from RM include:
- Airlines
- Hotels
- Cruise
- Cargo
- Media
- Healthcare
- Entertainment
- Retail – FMCG
- Telecom
- Cinema
- Theme Parks
- & many others
Our main modules include:
Today’s trade channel and distribution climate
The importance of market intelligence
Supply and demand
Rates and pricing
Discounting & Promoting to the ‘Right’ customers
Segmentation
An introduction to forecasting
Yield management
Group displacement and pricing
Important KPIs in revenue management
Objectives of the course
Undertand why RM works and how it releates to their business
Grasp the main principles of RM, including customer segmentation, differential pricing, capacity management, forecasting and inventory allocation
Be in a position to initiate or improve revenue management practices within their organizations
What's your Pricing IQ? Complete the Pricing Competency Assessment Quiz here!
CLICK BELOW TO GET STARTED!
