Revenue Optimization & Pricing

Best practices for creating sustainable growth,


improving profits, efficiency and market share

Aligning Pricing Strategy With Revenue Excellence

Application of Revenue Management (RM) techniques by companies tipically lead to revrenue increases between 2% and 8%, in turn leading to profit increases between 50% and 100%. Industries that benefit from RM include:

  •  Airlines
  •  Hotels
  •  Cruise
  •  Cargo
  •  Media
  •  Healthcare
  •  Entertainment
  •  Retail – FMCG
  •  Telecom
  •  Cinema
  •  Theme Parks
  •  & many others
revenue optimization training 650 x 650 resized

Our main modules include:

Today’s trade channel and distribution climate

 

The importance of market intelligence

 

Supply and demand

 

Rates and pricing

 

Discounting & Promoting to the ‘Right’ customers

 

Segmentation

 

An introduction to forecasting

 

Yield management

 

Group displacement and pricing

 

Important KPIs in revenue management

Objectives of the course

Undertand why RM works and how it releates to their business

 

Grasp the main principles of RM, including customer segmentation, differential pricing, capacity management, forecasting and inventory allocation

 

Be in a position to initiate or improve revenue management practices within their organizations

 

What's your Pricing IQ? Complete the Pricing Competency Assessment Quiz here!

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revenue optimizationd and pricing training 2 370 x 500 resized