Launching a new product or service is a defining moment for any business—a time that calls for precision, insight, and strategy. SPM’s value-based pricing methodology estimates market potential at every stage of development, empowering teams to unlock the full value of innovation while optimizing pricing for products already in-market.

Pricing a new offering shouldn’t be guesswork or default to cost-plus calculations. Many companies face uncertainty when setting first prices, often lacking visibility into what truly drives customer value. At SPG, we collaborate with clients to reveal and validate the unique benefits their products and services deliver, using targeted market research and advanced analytics to ensure pricing reflects real impact for each customer segment.

Our tailored pricing approach guides clients through each critical stage, from concept validation to market launch. Logical steps—discovery, value quantification, segmentation, and market testing—are sequenced in our proven SPG Pricing Methodology to shape price points that drive adoption, enhance competitive strength, and maximize returns.

Don’t settle for outmoded pricing playbooks or gut-feel decisions. Our methodology positions your product for success from day one—ensuring you capture value, excite the market, and build profitable customer relationships.

Our structured approach walks you through every vital phase: value discovery, segmentation, market analysis, and launch testing. Each step, guided by our SPG Pricing Methodology, is designed to build robust pricing for new products and services, drive faster market adoption, and secure lasting competitive advantage.