Unlocking sustainable growth requires a strategic approach to pricing, product mix, and revenue management. Over the last decade, industry leaders in consumer goods and B2B sectors alike have discovered that effective revenue optimization—not just cutting costs or boosting sales volume—drives the lion’s share of profit improvement. At SPG, we specialize in helping organizations design and activate winning pricing strategies that consistently deliver results.

Small adjustments in your average price can unleash substantial changes in profit performance. Across industries, we’ve found that most organizations dramatically underestimate the value trapped in their current pricing and mix. Our experts partner with clients to pinpoint hidden opportunities, applying data-driven analysis to navigate the delicate tradeoff between price, performance, and perceived value. This ensures every product and service is priced to reflect its true worth to each segment, fueling competitive advantage and lasting success.

Despite its critical impact, pricing is often relegated to routine decisions with limited investment in strategy or education. The reality is stark—a 1% decrease in average price can erode operating profit by upwards of 8%. On the flip side, companies that make pricing and revenue discipline a strategic focus routinely deliver outsized returns.

SPG’s clients who have implemented robust revenue management programs routinely achieve impressive EBIT lifts from 2% to 10% of annual sales—a $5 billion company can unlock $100 million to $500 million in fresh profit every year. Our approach combines advanced analytics, industry benchmarks, and hands-on advisory to build capabilities that last.