Resources

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Resources

Pricing IQ Quiz

Test your Pricing IQ with this comprehensive quiz covering value-based pricing, customer segmentation, and profit optimization strategies.

The Joy of Pricing - Book

A practical guide emphasizing cross-functional responsibility in pricing, using customer insights to capture value and optimize business pricing strategies effectively.

E-learning course: Introduction to Value-Based Pricing

A concise e-learning course teaching customer-focused pricing strategies, enabling executives to set prices that capture true product value efficiently.