Across continents and industries, our dedicated team of pricing experts—spanning North America, Europe, Australia, Asia, Africa,the Middle East, and Latam—unites a shared mission: to unlock sustainable growth for our clients through the power of strategic pricing.
Founded on scientific rigor and data-driven insights, our firm has evolved from a pioneering research initiative into a trusted global leader, guiding the world’s most innovative companies. Every project we undertake is driven by a passion for excellence, a commitment to understanding market dynamics, and the strategic foresight to navigate future trends.
Our team’s collective expertise encompasses every facet of pricing—from value-based strategies and revenue management to digital transformation and data analytics. With over three decades of experience, our professionals deliver tailored solutions that address unique business challenges, foster customer-centric growth, and maximize profitability.
As pioneers in the field, we remain committed to pushing boundaries, fostering innovation, and shaping the future of pricing on a global scale. Join us in celebrating a legacy of transformative growth and discover how our worldwide team continues to empower businesses to realize their full potential.
Globally recognized pricing expert Michael Hurwich helps leading companies design and implement value-based strategies, driving revenue growth, industry innovation, and effective leadership worldwide across over 20 industries and Fortune 500 clients.
Mark Stiving, Ph.D., is a globally respected pricing educator, author, and executive who’s empowered hundreds of companies with actionable pricing strategies and top-rated training across industries.
Saima is a seasoned pricing and marketing executive, educator, and advocate. She leads projects across multiple industries, empowering women, start-ups, and executives throughout North America and globally.
Junaid is an accomplished global pricing and strategy executive. He drives business growth through customer value, leading diverse teams and projects across multiple countries and industries.
Nicole is an accomplished marketing leader and strategist with 25+ years’ experience in branding, communications, and growth. She inspires global teams to realize value and drive business expansion.
Julien is a versatile corporate advisor in pricing, yield, and performance management. He empowers multinationals and SMEs to unlock value, blending hands-on expertise with thought leadership.
Jon is a leading web pricing and revenue management expert for SPG Australia, with global experience spanning consulting, aviation, and online advisory, generating millions in client revenue.
Jesper is a strategic pricing leader and President of Asia Pricing Professionals, with 23+ years of B2B experience, expertise in value pricing, analytics, and commercial transformation.
Sergey is SPG’s Regional Director in Russia and Co-founder of Restkarma, delivering actionable insights and growth for clients in Retail and HoReCa, and mentoring the next generation.
HAWAZ is a leading Saudi company delivering innovative solutions, combining local and global expertise for public and private sectors, including value-based pricing consulting and behavioral policy partnerships across Saudi Arabia and the GCC region.
SPG is a global pricing strategy and revenue optimization consultancy with over 26 years of proven success.
With 2,000+ projects completed in 50+ countries, we partner with leading organizations to design pricing strategies that drive measurable growth, profitability, and competitive advantage.
Our team of regional pricing leaders combines decades of experience, innovation, and data-driven insight to help our clients capture value where it matters most.